Tag heuer porsche11/17/2023 ![]() Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The aesthetic of this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either. Apart from the colour of the textured dial, we love the way the minutes take prominence on the dial, in place of the hours. The subtle 80 hours inscribed at the 6 o’clock position denoted the power-reserve of the automatic Heuer 02 calibre. The ample 44mm diameter of the steel case holds an exquisite ‘grey’ asphalt coloured dial. The 2021 collaboration of both the brands is based on the Carrera Sport Chronograph design. And in 2021, that “beautiful friendship” has become a holistic official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single-seater races in electric cars. In 1999, the relationship grew even stronger – from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship and more was yet to come. ![]() Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 19. another important – and more formal – link between Porsche and Heuer, or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. Just as the Porsche 911 had done for automobiles, the Heuer Monaco – with its distinctive case, its blue metallic dial, its red seconds hand and the crown positioned on the left side of the case – broke with the familiar design codes of traditional watchmaking. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. The ‘Heuer Monaco’ was the second in innings bringing about the first square-faced, water-resistant automatic chronograph watch. Ergo, Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence. While the timeline of both these inventions go back to 18, the founding fathers descendants, Ferdinand Anton Ernst (Ferry) and Jack Heuer, would be the protagonists to establish the cornerstone of the relationship between the two legendary brands. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. While Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Since we are on the subject of history, retracing the steps would help better understand to how certain events of the past, have been responsible into influencing the present. ![]() The time was right for his brand’s partnership with Porsche. “TAG Heuer and Porsche have common history and values” says Frédéric Arnault – CEO TAG Heuer. TAG Heuer and Porsche join forces to unveil an extensive partnership.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |